As the owner of LondonBrowClinic, I have dedicated my career to providing high-quality semi-permanent makeup solutions that enhance confidence and transform lives. Microblading, when done correctly, is an art form that balances precision, technique, and long-term aesthetic harmony. However, a growing issue is threatening the standards of our industry: customer influence overriding professional expertise.
The Problem: When Clients Dictate Technique
More and more, we see clients coming in with a predetermined idea of how their brows should be shaped, shaded, or structured, often based on social media trends rather than professional advice. While we encourage open discussions and want our clients to feel involved in their treatment, it becomes problematic when individuals start dictating technical aspects of the procedure that should be left to trained practitioners.
At LondonBrowClinic, we follow a standardised technique that ensures optimal results. However, it’s important to understand that this technique is not a one-size-fits-all approach. Before any microblading procedure, an in-depth consultation is carried out to assess key individual variables, including:
Skin thickness: Thicker skin may require a different approach than thinner, more delicate skin. This also affects the type of anaesthetic used and in how big a quantity.
Sebaceous gland activity: Oily skin retains pigment differently than dry skin, impacting the final healed results.
Overall skin condition: Sensitivities, prior damage, or underlying conditions affect how the skin heals and retains pigment.
These are just a few of the many factors that need to be carefully evaluated before any pigment even touches the skin. This level of expertise and calculation is what separates trained, experienced practitioners like myself from those simply following trends or who buckle to pressure and make irresponsible mistakes.
The Consequences: A Decline in Industry Standards
When clients insist on adjustments that disregard these critical factors, it pressures practitioners to compromise on their expertise in favor of immediate client satisfaction. This has a ripple effect across the industry:
Overworked brows fade poorly, leading to unnatural discoloration, blurring, or scarring.
Clients dissatisfied with excessive work blame the procedure itself, rather than the deviation from professional standards.
Practitioners who hold their ground and prioritize quality over quick fixes face criticism or lose clients to those willing to compromise best practices. This has happened to me in the past but I am proud to say that I always hold fast. I like sleeping well at night, my conscience would not allow this behaviour.
When microblading is done properly, it is life-changing and necessary for many, especially those suffering from hair loss due to conditions like alopecia, post-chemotherapy recovery, or natural thinning. However, as more practitioners cave to pressure, overall standards drop, and microblading develops a negative reputation it does not deserve.
The Solution: Trust the Process, Trust the Practitioner
At LondonBrowClinic, my priority is always the long-term success of your semi-permanent makeup, not just how it looks the day you leave our clinic, but how it heals, settles, and lasts over time. The standardised technique I use is not rigid, it is carefully adapted to your individual skin type and needs, based on years of experience and in-depth consultation.
Before choosing a practitioner, do your research. Look for artists with verified reviews from returning clients, as these reveal whether their work stands the test of time. A fresh microblading result may look great immediately, but the real measure of quality is how it looks months and years later.
If you’re considering microblading or any semi-permanent makeup procedure, trust experience, skill, and technique over momentary trends. Let’s work together to preserve the integrity of this life-changing procedure.
Galata, LondonBrowClinic x
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