The Dark Side of SPMU Marketing: How Agencies Are Taking Over the Industry

Anyone searching for a skilled microblading artist today will quickly see how massive the Semi-Permanent Makeup (SPMU) industry has become. But alongside this growth, a troubling trend has emerged—marketing agencies are aggressively targeting SPMU clinics, turning the industry into a battleground for digital dominance rather than artistry and expertise.

At LondonBrowClinic, with locations in London and Kingston upon Thames, our inbox is constantly flooded with agencies offering sales funnels designed to capture every potential client searching for services like microblading, lip blush, or ombré brows. These agencies promise to bring in bookings, often without regard for the actual quality of work being provided. The result? Clients are funneled into clinics with the biggest marketing budgets rather than those with the best artists.

Even more concerning, many agencies use misleading tactics, plagiarizing high-quality work to promote subpar services. Clients may think they’re booking with a skilled artist, only to discover that the work they admired in an ad isn’t even from the same clinic. This is a dangerous shift for the industry—one where genuine artistry is overshadowed by aggressive advertising tactics.

The impact is clear: talented artists are being pushed aside in favor of businesses that invest more in marketing than in training. And ultimately, clients suffer the most, as they’re misled into booking with underqualified artists simply because those businesses have the loudest digital presence.

For those considering SPMU services, we urge you to look beyond the ads. Do your research, check an artist’s portfolio, and make sure you’re booking with someone whose work speaks for itself—not just a clinic that won the marketing game.

At LondonBrowClinic, we’ve been open for ten years with just one microblader, working with integrity and client care at our heart. See the difference for yourself—check out our work on our website and Instagram