- Galata
- Feb 17
- 2 min read
In recent years, the microblading industry in London and globally has adopted hierarchical business models reminiscent of services like Uber and Netflix. Initially, these tiered systems aimed to democratise access, offering services at various price points to accommodate different budgets. However, there’s a growing concern that these models have shifted focus, from providing equitable access to maximising profits while delivering minimal value.
The Evolution of Tiered Pricing
Originally, tiered pricing structures in services like Netflix were designed to offer consumers choices that matched their financial means, creating an illusion of fairness and inclusivity. For instance, Netflix introduced multiple subscription plans, allowing users to select options based on their viewing preferences and budgets. However, over time, these companies have incrementally increased prices without a commensurate enhancement in service quality. Netflix, for example, has raised its subscription fees multiple times over the past decade, with the basic plan climbing from £6.99 to £7.99 in the UK.
Parallels in the Microblading Industry
Similarly, the microblading sector has seen the emergence of tiered pricing models. Top-tier artists often charge premium rates, while their trainees or less experienced staff offer services at lower prices. On the surface, this appears to provide options for clients with varying budgets. However, concerns have been raised that some establishments prioritise profit over quality, offering subpar services at higher price points without a corresponding increase in value.
Case Study: London Brow Clinic
At London Brow Clinic, led by renowned artist Galata, a full set of microbladed eyebrows is priced at £395, which includes anaesthetic and an aftercare kit. Top-up sessions are available for £150, regardless of the time elapsed since the initial treatment, provided the original shape is still identifiable. This transparent pricing structure ensures clients receive consistent value without unexpected costs. LondonBrowClinic does not profit from making people top up earlier than they require as is the case with many other clinics.
The Illusion of Access
The initial promise of tiered pricing was to make services like semi-permanent makeup more accessible. However, as prices continue to rise without proportional improvements in service quality, the reality deviates from this promise. Clients may find themselves paying more for services that do not meet their expectations, leading to dissatisfaction and a sense of being short-changed.
Choosing Ethical and Transparent Services
When selecting a microblading service, it’s crucial to research and choose businesses that prioritise ethical practices and transparency. Look for clinics that provide clear information about their pricing, the experience levels of their artists, and the quality of products used. Reading client testimonials and reviews can also offer insights into the consistency and reliability of the service provided.
Conclusion
While tiered pricing systems in the microblading industry were initially designed to offer accessible beauty solutions, it’s essential to remain vigilant as a consumer. Ensure that the value and quality of the service align with the price you pay. Opt for reputable establishments like London Brow Clinic, where transparency, ethical practices, and client satisfaction are at the forefront of their services.