Sometimes, you can get an impression of value or worth because people tend to assume that the more expensive something is, the better it must be. In some cases of course, this assumption is correct, there are reasons why a pair of shoes from Russell and Bromley will generally last longer than a pair bought from Primark (no knocking Primark, small caveat, I really like Primark).

Unfortunately, in a market like microblading, which is new and being further saturated every day by people who are under qualified and operating dangerously, this isn’t always the case, I am writing this post to explain why.

Expensive premises....

It goes without saying that there are many who perceive medical procedures to be of a high standard if the practitioner has a premises on Harley St. I’m afraid I have seen first hand that this isn’t always the case, and that some microblading companies/practitioners choose to set up shop here in order to give the illusion of experience or calibre, when in fact, when peeling back the layers, these are often poorly maintained clinical spaces and house generally overpriced practitioners for their level of experience.

Influencer led kudos...

Now, this is a touchy subject for those of us in this field. I have repeatedly been approached by PR firms offering to send influencers my way with a sponsored post in return for a free session with me. To be brutally honest, I am becoming increasingly wary of the “recommendations“ made by influencers, as I think are many astute followers who correctly assess that if it is play for play then what does it really say about the service or product? Also, I hate to say it, but why are these influencers who are making a mint, asking for free services? I don’t want to make it sound as though I haven’t thought about it, and been tempted. Or that I haven’t microbladed any celebrities. I have worked on incredibly famous people, but the difference is that I have not worked on them for free, and in most cases these celebrities have required an NDA (a non disclosure agreement) in place to protect the knowledge that their beauty is “enhanced” from the general public. I am proud to have worked on so many fantastically famous women, but why should I work for free and why should they plaster what they do to their faces all over the internet?

Availability and waiting lists...

I write this quietly chuckling to myself when I think about some of the advertisements my counterparts make online regarding their “lead time” and availability.

I don‘t try to disingenuously inflate how busy I look online by claiming that it will take 7 months to book an appointment with me. Perhaps because I don’t charge £700 for a pair of brows (like some of my counterparts) I actually need to blade more than one person a day meaning that I need to work a little harder to make my money. I have to say, I would rather be accessible. I don’t think my moral compass would allow me to strip someone of almost £1000 for a pair of brows that they can’t guarantee will last a certain length of time. Who are these people kidding? On this basis, I am proud to say that I am a specialist, that this is all I do all day, and that I sometimes microblade more than 10 women in one day. If I was only doing 1 a day, my waiting list would be a year long too!

Equally though, watch out for the practitioners charging £100 a set. There is no getting away from the fact that we need to properly sterilise our equipment and some of it is literally one use only. An autoclave (sterilising machine) costs in the region of approx £7000, how many £100 pairs of brows would it take to buy a piece of kit like this? Be careful...

I hope this helps some of you to gauge where value lies. If you want any more advice please give me a call. I am here to help...

Gali xxx


  • Galata

One of the main questions I get asked when we begin the consultative process at the start of a microblading session is “how long will my microblading last”?

Now, as those of you who are already regulars of mine will know, I don’t subscribe to the idea of selling my customers down a garden path, or being the “yes to everything” microblader. There are many of those out there, and academies like Phi Brow (just one of many) are making it their mission to saturate the market with thousands of sub standard microbladers who couldn’t tell the difference between a pig and a donkey, never mind the epidermis and the sub cutis (layers of skin). A two day course a good microblader maketh not.

Before we start I will arm you with the facts. If my job was to create a beautifully sculpted pair of brows on a piece of paper, I could probably draw them again and again and there not be much in it by way of many differences. The face, however, is a skull made up of 14 bones and 43 muscles, intricate vascular systems and is never completely symmetrical from one side to the other. Asking me how long your microblading will last is like asking me how much you are going to weigh in a years time. I can give you an idea by having an understanding of your physiology and lifestyle, but in the end, an idea is all it is if you want me to be honest.

The variables that govern how long your microblading will last include factors such as the effect of free radicals in the environment, sun exposure, how much you bled in session, diet, your general alcohol and anti inflammatory drug consumption, the oily versus dry (and everything in between) nature of the composition of your skin, the aftercare regimen you conducted proceeding the session, how much anaesthetic was used mid session, not to mention probably the biggest one, the level of cortisol in your blood stream. (This has such a tremendous effect that I intend to write a blog post specifically about it).

Needless to say, the details of how your microblading will last and how good it will look predicate on factors that are human, and vary from person to person. Ultimately, what you should want, is a microblader who will be honest with you about what you can and can’t do to give yourself the best chance of successful microblading treatments for many years to come.

If that (along with some interesting conversation) is your jam, then I’m your gal.


London Brow Clinic

These might look like insignificant little dots of blood to you, hell, they would to most people!

But this is where the magic is happening and I want to tell you why....

I can’t tell you how many times I have come across microbladers who guarantee that their microblading lasts years without a touch up, or that they have the best solution for blading someone with “oily” skin (usually not blading them at all but using the machine method instead). By the time someone lands in my clinic they are so full of all of this misinformation that they have read online, they feel like they are the authority on what to do to achieve the best possible results.

This is is why I am showing you the picture above. When we microblade, much to our dismay, we don’t have a pair of X-ray vision goggles that are going to show us the inner depths of the membranes of your skin. Herein lies the problem of knowing where you are blading to, the depth of skin you reach with your blade. Any good microblader should be explaining to their customer that they will look to use the way you bleed as a marker of knowing the depth to which they blade, it’s the only way of knowing where we are in the skin. The physiology behind it is not that complicated in all fairness, the basal membrane peaks and troughs like a wave within the layers of skin. If you cut the membrane off at the peak as you blade, you will see a beautiful dotted line of blood, not a solid one. Eureka, you have hit the sweet spot.

As you can tell by the nature of this post, the medical aspect or “science“ behind microblading must be understood and adhered to by a microblading professional. If you don’t know the anatomy of the skin, and what to look for to understand the depth to which you blade, I would argue you shouldn’t be a microblader. And, while we are here, I would argue that you should not be making false promises about how long your microblading will last and what predicates the efficacy of a good or bad session of microblading.

Simply put, if you don’t know the science behind the blade, you better put the blade down.

Mic drop.


London Brow Clinic